Reputations are increasingly made or lost on the Web. It's the channel of choice when looking for information, so that makes sense. In this arena, Google search has dominated the IT world for the last few years. Phenomenal growth. Incredibly good at finding the stuff I want. Fast. But that paradigm is coming to an end.

Why?

How does IT respond to rapid changes in the business?

That's a question that faces many organisations. The larger the business, the more complex the IT systems are likely to be - often covering several technology generations. The first stage in building an IT infrastructure that can scale is undoubtedly to standardise where possible. From applications, to data structures to operating systems to hardware. The less diverse the technical estate the easier it is to roll out change.